Global Meetings Industry Day & CAP'D Breakfast

April 06, 2017
8:00 AM - 10:00 AM
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Four Seasons Hotel Houston
1300 Lamar Street
Houston, TX 77010
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Global Meetings Industry Day Celebration & CAP'D Breakfast

The Power of Predictive Analytics and Big Data

Understand why predictive analytics can be such a powerful ROI-booster. Learn how meeting planners and hoteliers can leverage Google Trends, a free Big Data source, for market intelligence.

LEARNING OUTCOMES:
- Gain a deeper appreciation of the power of predictive analytics
- Introduction to Google Trends, a powerful tool to keep tabs on what people search online

ABOUT THE SPEAKER:

Rex Yuxing Du, Professor, Marvin Hurley Professor of Marketing

 Rex Du is the Marvin Hurley Professor of Marketing at the Bauer College of Business, University of Houston. He received his Ph.D. in Marketing from the Fuqua School of Business, Duke University. Rex has published in various leading marketing journals, including Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science, Journal of Consumer Research, International Journal of Research in Marketing, and Quantitative Marketing and Economics. Rex was the winner of the Alden G. Clayton Award for the Marketing Science Institute Dissertation Competition in 2003. In 2007, he was a finalist for the Marketing Science Institute/H. Paul Root Award for significant contribution to the advancement of the practice of marketing. In 2009, he received the prestigious nomination as a Marketing Science Institute Young Scholar. In 2011 and 2014, he won the Best Paper Award at the American Marketing Association's Advanced Research Technique Forum. Rex's current research interests lie in digital marketing, online consumer interest tracking, brand health tracking, market response modeling, customer relationship management, new product diffusion and sales forecasting. Rex teaches introduction to marketing, marketing research, customer relationship management and database marketing.

SCHEDULE OF EVENTS:

NEW! Extended Networking Time 8:00 AM - 8:45 AM
8:45 AM - 10:00 AM Global Meetings Industry Day Breakfast & General Session


This program is currently under review for CIC credit worth 1 clock hour CMP Domain: Financial Management